Extra pages are a great way to enhance your site for your visitors and to optimize your site for search engine placement. Including your keywords in paragraphs on these pages will help to increase your search engine ranking. We can discuss with you the purpose of your site and which additional pages will be most useful for you. Some ideas for pages that might be important for your site are:

About Us: In an age where more and more people are ordering from online shops, they want to see the "face" of who they are buying from. An "About Us" page lets the customer get to know you a little bit.

Blog: Adding a blog to your website is another great way to keep the customer up to date with new happenings, and allow them to get to know your personal side. It's also a good way to keep your content fresh, which helps with your search engine ranking.

Policies / Privacy Statement: Use a Policies page to state your ordering, shipping and return policies. The Privacy Statement has become a norm in doing business, letting your customers know how you plan to use their personal information.

Terms of Use / Disclaimer: Specify how any information or articles that you provide may be used.

Articles: Writing an article or two is a great way to bring visitors to your site and get other sites to link to yours!

F.A.Q. Page (Frequently Asked Questions): This page can help cut down on the phone calls your business receives with routine questions and let the customer know if you are right for them.

Links / Resources: When you trade links with a few other websites in your same field, you promote your site and network with other professionals.

History / Mission Statement: Give your visitors a look into how you became who you are or simply display your mission statement or the purpose of the site.

Testimonials: This page can detail previous work you have done. Display a few examples of your products.

Product Gallery: We have a couple of options for a gallery- if you do not have a stand-alone site, then we can create a small gallery for you showing off your prime products. If you do have a stand-alone website, we can create a large gallery that you can upload and remove photos from easily.

Feedback and/or Contact Forms: Get immediate feedback from visitors to your site about your products or services. Make it as easy as possible to respond to your customers questions.

Printable Order Forms: Your customers can print and mail their order form, instead of ordering online.

Some other features you might want to consider if you have a stand-alone website might be Rotating Banner Ads, Visitor Counter, a Countdown Box for important events or a Guestbook.

PermalinkPosted on: 11/10/09, byChristine Leiberan-Titus


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